BroadSoft wanted to update its on-line presence by engaging users with Flash-enabled marketing animations and expand on the overall site structure to meets its growing needs due to increased press and marketing coverage for this barely 2 year old telecommunications start-up.

Due to a short development time line to meet an upcoming telecommunications conference, BroadSoft embraced a design that further extended their current marking collateral and presented them as a fast paced leader in voice applications and servers for service providers.

I was responsible for all creative aspects for the site re-design which included graphic and interactive design in addition to animation development and sound design for both of their marketing animations.